As two of Canada’s leading marketing, presentation, and media experts, we offer content-rich, results-oriented communications training and coaching. Clients acquire the skills and inspiration they need to successfully market their businesses to their target customers and the media, locally and internationally.
Through their Keynotes and Training Sessions, Anne and Susan inspire individuals and groups to develop creative communications’ solutions.
Both trainers provide practical tools and easy-to-follow advice on how to cost-effectively reach target markets and media with key messages and tools and ways to motivate them to act. Their customized communications’ seminars and workshops focus on helping corporations, associations, non-profits, and entrepreneurs to improve their presentation, marketing and media relations’ skills and to develop long-term strategies and programs.
People who participate in Anne and Susan’s sessions leave with a new understanding of communications, actionable ideas, and practical tools to implement their plan. As a result, they can develop better relationships with all their key markets and to increase their credibility, visibility, and bottom line.
Susan Sommers is one of Canada’s leading marketing and media relations experts. As the head of her own communications firm, Susan has organized successful marketing and publicity campaigns for high-profile clients, including the Toronto Blue Jays and Queen’s University. She is the author of three successful books on Canadian marketing and media relations: Building Media Relationships (Irwin Publishing), Building Media Relationships, 2nd edition (Oxford University Press) and Marketing to Win: Strategies and Tools for Non-Profits (Civil Sector Press). As a journalist and author, Susan has written weekly columns for The Globe and Mail and The Toronto Star newspapers, as well as feature articles for a variety of consumer and trade publications.
As an instructor and workshop leader, Susan has designed and delivered marketing and media relations’ courses through the Executive Program, at the Schulich School of Business; Carleton University’s Sprott School of Business; University of Toronto, School for Continuing Studies; and Ryerson University.
Anne Wootten is one of Canada’s leading experts in on-camera techniques and presentation skills. Her unique approach to teaching and coaching stems from a three-decade career in the entertainment industry. As a successful theatre director and film choreographer, Anne has directed and coached internationally known theatre, film and television performers, including Bette Midler, Patrick Dempsey, Brian Dennehy, and Chris Farley. She is also well-known for her work as a producer, teacher, writer, speech coach, business image consultant, and special events consultant.
Anne is a certified Corporate Etiquette and International Protocol Consultant. In 2013, she received her training and certification from the Protocol School of Washington®, the most highly regarded business etiquette, image and international protocol school in North America.